What We Do > Brand Image
Thus, your brand image is not something you have or you don't! You can’t buy it, although you can control it, and every business has an image in the eyes of their target audience. Even more complications exist in that a brand is unlikely to have just one brand image. Typically, it has several, though one or two may predominate.
The key in brand image research and professional brand image management is to identify or develop the most powerful positive images and reinforce them with subsequent brand communications. Brand image can be reinforced by packaging, advertising, promotion, customer service, word-of-mouth and other aspects of the brand experience. Maat Professional Services can help you understand and develop the best and most powerful aspects of your brand image.