Nuvo Hotel Suites was a condo conversion project, where an existing structure was built into a boutique hotel. We was able to work with Nuvo to deliver an effective online and offline campaign to build a brand image, marketing strategy, and client listing. Our work on the first phase was completed under budget, and our bid was 30% lower than competing proposals.

Other specific milestones on the Nuvo Project included:

• Creation of a brand identity
• Delivery of 100+ logo possibilities, along with guidance toward the final choice
• Creation of the Nuvo website, including
  
  
  • Initial requirements gathering
  • Needs assessment
  • Page creation
  • SEO content creation
  • Choice of 10 possible looks and layouts for the website created by our extended team of designers
  • Creation of an easy to use back end website management system
• Content creation and SEO campaign management, including
  
  
  • Sourcing of expert writing talent for articles
  • Twitter management
  • Blog content creation

Overall, Maat designed and created successful logo, business cards, marketing tag lines and brochures, door hangers (do not disturb, etc) as well as their website, which currently receives 5000+ hits/month.